Why many websites don’t work despite the effort
Most web design mistakes don’t happen because of carelessness. They happen when decisions are made based on gut feeling. Trends, personal preferences, or internal debates replace clear goals.
The result is websites that look good but fail to deliver results.
Mistake #1: Trying to please everyone
If a website tries not to exclude anyone, it becomes interchangeable. Clear positioning is always a little polarizing — and that’s exactly what makes it strong.
Websites made for everyone don’t truly persuade anyone.
Mistake #2: An unclear homepage
The homepage is not a design showroom. It’s a point of orientation. If visitors don’t understand what it’s about within a few seconds, they’re gone.
A good homepage immediately answers: what’s being offered, who it’s for, and what outcome is possible.
Mistake #3: Too many options at once
Too many buttons, menu items, and calls to action overwhelm users. More choice doesn’t lead to better decisions — it leads to uncertainty.
Reduction creates focus and increases the likelihood that visitors will take action.
Mistake #4: Generic copy
Phrases like “quality,” “service,” or “tailor-made solutions” don’t say anything specific. They sound professional, but they don’t build trust.
Good copy is specific. It addresses real problems and shows clear solutions.
Mistake #5: Design without function
Animations, effects, and visual flourishes can be impressive when used correctly. Without a clear purpose, however, they distract from what really matters.
Design should guide, not entertain.
Mistake #6: Underestimating mobile
Many websites are designed for desktop first and adapted later. On smartphones, everything then feels too small, too cramped, or cluttered.
Mobile-first isn’t a trend — it’s a prerequisite for usability.
Mistake #7: Assuming trust
Companies know they do good work. Visitors don’t. Without proof, every claim remains empty.
References, testimonials, case studies, and clear processes build trust.
Mistake #8: No clear user journey
Many websites consist of isolated sections with no clear thread. Visitors don’t know where to start or where to end.
A clear structure guides users step by step toward a decision.
Conclusion: Most mistakes are strategic, not technical
The biggest web design mistakes rarely come down to technology. They arise from a lack of clarity, unclear goals, and misplaced priorities.
Anyone who takes structure, target audience, and user journey seriously is automatically ahead of most of the competition.